What is Product-Led Growth?

Product-led growth, or PLG, is a business strategy that puts your product at the center of your sales and marketing strategy. But what does that look like in action? In this course, Ken Rudin, SVP of User Growth at ThoughtSpot and former Head of Analytics at Facebook and Google, will teach you what PLG is and why it matters. You’ll discover how to use your product to reduce friction for your customers and reflect on how to develop a product that lands. After this course, you’ll be able to harness the power of product-led growth at your company.