A Brand Story: Engaging Customers to Build Genuine Relationships

How can you build authentic relationships with millions of customers? According to Jim McCann, business leader, author, philanthropist, and founder of 1-800-Flowers.com, the key is conversation. In this course, you’ll discover Jim’s philosophy on building customer relationships, reflect on actionable ways to build community, and brainstorm effective conversation starters you and your team can use to create a dialogue with your customers. After this course, you’ll be prepared to take your customer relationships to the next level.