Create an Effective Marketing Growth Plan

Embark on a transformative journey into strategic marketing led by Ken Burke, CEO of Microcasting, and Angelo Ponzi, a renowned marketing strategist. This comprehensive course dives deep into the essence of marketing as a collaborative endeavor, emphasizing the pivotal role of inter-departmental synergy, especially with sales.

Unpack the common missteps of businesses that offer great products but falter due to weak marketing strategies. Learn from Angelo’s insights that reveal the downfall of many strategies is poor execution, with a staggering 92% meeting their demise due to this.

Highlighting the value of market research, the course underscores the importance of aligning internal teams with market insights and global events. Delve into the complexities of understanding competition using tools like SEO platforms and Craft.co.

Angelo introduces the nuanced art of truly connecting with customers, emphasizing the need for regular interactions and feedback. Understand the dynamics of market capture, from positioning to communication strategy, ensuring your business stands distinct and resonant in consumers’ minds.

The course wraps up with the creation of a robust growth plan, encompassing sales metrics optimization and ensuring alignment across the company for seamless growth. Join this immersive experience with Ken and Angelo and elevate your marketing game to new heights.