Leveraging LinkedIn to Amplify Your Corporate Brand

You probably already know this about LinkedIn: It’s the ultimate social media platform for professional networking. But did you know LinkedIn can be a key asset in your corporate brand strategy? In this course, Brian Berger — founder and host of Sports Business Radio and founder of the Sports PR Summit — explains how you can use LinkedIn to promote your company and network with other executives and businesses. He’ll provide you with specific takeaways on setting up your corporate LinkedIn feed and sharing news about your company. By the end of this course, you’ll have the beginnings of a news hub for your organization, which you can instantly share with millions of people.