Controlling a Media Interview

Talking to a reporter can be an opportunity or an inquisition, and it is entirely up to the person fielding the questions to decide which one it will be. Knowing how to prepare for a press conference or interview not only prevents being flustered by a difficult question, but also allows you to project the persona and confidence of someone in charge. In this course, you will learn how to use techniques to manage the line of questioning, no matter the reason for the conference or interview, the number of media members in the audience, or the type of questions asked. You will also understand the importance of building rapport with the interviewer as well as following up after the story is published.