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Customers as well as investors want to know that you’re going to be offering new and different products, services, and enhancements going forward. That’s what your product roadmap communicates. This walk-through details the 1-to-2 year plan that documents short term and long term product goals, taking you from product launch to the future incarnation of your product or service.
Learn why your product roadmap is both a business planning tool and your rollout blueprint and why it’s so important to focus on benefits to the customer (not features!).
This course is part of a larger series on creating a winning product strategy. To learn more, you can watch the following courses in this series: – Create a Winning Product or Service Strategy
– Define Your Product and MVP (Minimal Viable Product)
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